The halal label today is not just a religious symbol, but also a symbol of consumer trust. Amid growing concerns about food safety and hygiene, consumers are becoming more selective in choosing products. Halal registration provides an answer to these concerns.
Studies show that consumers are more likely to choose products with a halal label, even if they are not Muslim. This is because the halal certification process also ensures cleanliness, safety, and hygiene standards are met.
For brands, this presents a significant opportunity to stand out in an ethically conscious market. Halal-certified products are often associated with high quality, transparency, and social responsibility.
Additionally, halal registration opens doors to the global market. Countries like Malaysia, the Middle East, and even some regions in Europe and America have consumers actively seeking halal-certified products.
In other words, registering a product as halal is not only a religious step—it’s also a sustainable business strategy.
